Facebook has recently changed the way that your existing and potential customers can respond to your pages and advertising. Recent updates have resulted in your usual posts only going out to around 3%of your fans.
Facebook has recently changed the way that your existing and potential customers can respond to your pages and advertising. Recent updates have resulted in your usual posts only going out to around 3% of your fans. However, you can still benefit from the same great exposure that you gained from “Like Ads” and can increase sales in the same way.
The key to running a good campaign for Likes is to concentrate on the quality of your Likes, price comes secondary. There is an audience out there that is looking for your products or services, and it’s a safe bet that they are part of the 1billion people currently using Facebook. It is vital to identify the best opportunities then target them to get the best exposure and results from your campaign.
First create copy with the essential information, you will need to include your products and services, a description of your company and of course a Call To Action (CTA). As we are creating a Facebook Like campaign then the CTA will be for the reader to “Like” your business page. When you have gained more Likes and have increased your mailing list then these figures will allow you to do creative promotion even splitting response by demographic and level of interest.
To get the best results and keep an eye on ROI you should closely monitor the cost per 1,000 impressions, the number of Likes and the cost of each Like. Having all the data at your fingertips will help you make the right decisions.