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Canvas
One of the most recent additions to Facebook is the fantastic “Facebook Canvas” advertising experience. This full screen advertising experience allows advertisers and marketing teams to combine a selection of call-to-action buttons, videos, images and text.

Canvas

One of the most recent additions to Facebook is the fantastic “Facebook Canvas” advertising experience. This full screen advertising experience allows advertisers and marketing teams to combine a selection of call-to-action buttons, videos, images and text. The overall effect is to create a fantastic, immersive, single advertising experience that works on all platforms - mobile, PC and tablet.

When a potential customer interacts with your Facebook Canvas they are enabled to scroll through a carousel of product images and play with each photo, tilting in different directions to look around it, zooming in to check out a specific aspect and zooming out to see if it would look good on their shelf. It even loads with lightning speed! We have seen amazing results from a well-planned and set-up Canvas advertising campaign.

The ability to combine moving pictures, HD videos, and use buttons that call the viewer to action gives almost a micro-site or small website like experience. Viewers can tap, swipe, scroll, click and even call while engaging with your brand on Facebook.

Although Facebook Canvas is highly involved and delivers a great deal of detail for customers, setting up a Canvas campaign is surprisingly simple with drag and drop interfaces allowing your creativity to really run wild. Click on Publishing Tools from your business page on Facebook and you can get started straight away!

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