So far we have looked at adverts to gain exposure for your brand, and adverts designed to enhance re-sell opportunities. Another type of advertising available on Facebook is called “Lead Advertising”.
So far we have looked at adverts to gain exposure for your brand, and adverts designed to enhance re-sell opportunities. Another type of advertising available on Facebook is called “Lead Advertising”. As you might expect from the title, this is advertising aimed at generating leads for your sales team to convert.
It is easy for a user to see your advertising and for you to receive the lead as they won’t need to fill in forms. Instead, the user sees a product or company they are interested in and with 1-click registers an interest and you receive a name and details to contact them. It couldn’t be easier for the potential customer to find out more and it couldn’t be easier for you to get the sales process started.
Many of our customers are using Lead adverts for newsletter sign-ups which works really well, but it can also be great for putting new information in front of a new customer. You can even provide vouchers, special deals and exclusive offers to the right customers.
We have found it is vital to get your sign-up form just right for your target market. Although most form fields are automatically filled in making it easy for a potential customer to gain more information, you can also add a few extra questions, and this can help categorise customers depending on level of interest so you can target marketing even more effectively.