Let’s take a look at perhaps the simplest type of advertising on Facebook, the “Domain Ad”.
Let’s take a look at perhaps the simplest type of advertising on Facebook, the “Domain Ad”. This is one of the most widely seen advertising styles on Facebook and consists of an advert displayed on the right-side column of the standard Facebook page. As the advertiser you select a short description for your advert, a URL for the potential customer to link to and the all-important title heading.
While you may show a lot of these adverts in the course of a promotion, also gaining a great deal of exposure, the click through rate isn’t as high as some advertising placements and styles. However, the cost is usually very low and can benefit your company in many ways getting your brand on the pages of potential customers for your services and products.
Domain ads are excellent at showing a social context to your potential customers, when you see that your friend “Richard Byres likes www.yourwebsite.com” it goes a long way to encouraging them to take a look at what you’re offering.
When writing and creating your domain advert you have the space to use 25 characters, your full URL to the website being promoted, a full 90 characters and the chance to include an image of 100 x 39 pixels to help brand your company and gain exposure on social media, being promoted to a like-minded audience.